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Aurus Deploys Pilot for its Petro Convenience Solution

Aurus Deploys Pilot for its Petro Convenience Solution

Pay-at-the-Pump and in-store payment solution integrates with stores without disrupting existing POS infrastructure


BOSTON, July 10, 2013 - A leading East Coast based Petro-Convenience chain soft launched the pilot of its c-store payment solution, powered by AurusPay, on July 8 2013, at a few of its gas stations located in New England. AurusPays' c-store solution enables consumers to make purchases through their mobile devices at the pump or at c-stores while providing analytics backed discounts and rewards coupons to them.

During initial discussions, the company indicated a strong demand for an alternative but easy tender option that is secure and a solution that exceeds their consumers' expectations, while differentiating their brand. Aurus offered a platform that provided access to a marketplace of tender options, consumer analytics and marketing campaigns designed keeping consumer buying in mind. The platform also enabled measurement of success through analytical reports prepared by studying valuable correlations between key parameters.

Since its launch the platform has received a favorable response from consumers as well as operators. The stores have also reported an increase in foot traffic and consumer satisfaction at their c-stores.

About Aurus

Aurus Inc. (formerly TalentBeat) was established in 2000, with the vision to provide cutting edge, innovative technology solutions using cost effective development models. The company caters to clientele across the globe, including Fortune 2000 companies in retail, payments, healthcare and financial verticals. Its' PCI-DSS and PA-DSS certified patented (US Patent # 8543461) processing platforms feature set goes beyond a traditional payment processing platform and has features that span across payment processing, CRM, loyalty, mobile and social media integration. For more information visit:

For more information:

Aurus, Inc.

33 Arch Street

Suite # 3150

Boston, MA 02110

+1 781 688 1575